A copywriter persuades. A content writer informs. What role can I play in your business?

Copywriting and content writing are two significant components of business strategising that aim at achieving disparate outcomes. Although the intricacies of these two areas differ, the core purpose is the same.  If you are a business owner in need of educating prospective clients about your services or you require written content for sales and advertisement purposes, read on to discover whether your current business issues can be addressed through compellingly crafted wording.

Copywriting

Every business requires a comprehensive and targeted marketing strategy to create exposure and generate traction to convert traffic into sales. A copywriter can verbalise your vision in a way that engages and hooks prospective clients. The best marketers are copywriters! We research, strategise and plan, all with the added gift of formulating a verbal message to convey your story. We are your secret weapon.

A copywriter can create:

1. A sales page for a product or service

2. An advertisement (print or digital)

3. Newsletters

4. Email marketing templates

5. Campaign Writing

6. Website Copy

7. Speeches

8. Blog Posts

Content Writer

A content writer delivers these services in an educative and informative light. We aim to build connections with current and prospective clients through a cohesive and trustworthy voice, creating a brand presence. This voice clarifies aspects of your business that clients may be unsure of or seek further insight into. We aim to convey what a product or service is about. Similarly, the foundational elements of content writing mimic those of copywriting. Researching, strategising and planning all take place with the direction and vision of the client to create written content that adds clarification and valuable insights to a product, service or brand.

A content writer can create:

1. Articles

2. Letters 

3. Blog Posts

4. Business branding

5. Policy Documents

6. Presentations

7. Product and Service Descriptions

8. Website Copy

Content and copywriting can simplify your business communication to offload administrative tasks to help you work on your business whilst you work in it. Through a collaborative and tailored approach, I work with you to decipher what your goals are. I strategically decide what is needed for your business to flourish in your market.

Both content and copywriting are as equally important; however, through a professional partnership I am able to craft copy that either persuades or informs.

What does your business need?