From concept to copy: How copywriters bring ideas to life
A good copywriter can transpose your brand and vision to foster an authentic voice for your consumers. Alongside branding, copywriters have the ability to be your marketers. Isn’t that bang for your buck? We like to think of ourselves as marketing geniuses who happen to be compelling storytellers. We really are a two-in-one!
Although I could talk endlessly about the incredible insights and benefits of working with a copywriter, it’s important for businesses to understand how I approach my work to offer you the best tailored solutions for your needs.
Initial Consultation
I am both visually and verbally in tune with my clients, and I love understanding every aspect of your business. Copywriters are highly emotive and understand how a consumer feels when they’re inclined to purchase a product — that’s what makes our role pivotal. I want to know who you are, who your target audience is, and how you deliver your product to your customers. Copywriters like to be in the know about how YOU operate and what your desired needs are. Your intel offers us a beautifully sketched greyscale canvas. I add the colour.
In this phase of the project, I identify the tone and style of copy and outline the objectives you aim to achieve — whether it’s increasing sales, brand awareness, or lead generation.
After all the fun stuff is out of the way, I discuss timelines and costs. This ensures clients receive a transparent outline of operations.
Research
Once I receive the go-ahead, this is where I begin the ‘marketing’ phase of my service. My research ensures I thoroughly understand your industry and target audience, particularly your competitors.
Copywriters delve into your brand’s past material and familiarise ourselves with your brand guidelines and messaging. This way, no stone is left unturned.
In true marketing style, the research conducted is aimed at identifying unique selling points and addressing pain points for prospective or returning customers.
Drafting
At this stage, I draft the content based on our collaborative project brief. During this process, I work meticulously to ensure every single word encapsulates your vision. Emphasis is placed on keywords, storytelling, calls to action, and persuasion.
Review and Feedback
Your project enters the draft phase. At this point, I compile all my research into a piece that aligns with what we’ve agreed upon and discussed. It’s imperative you have an opportunity to provide feedback and suggest edits. After all, you know your business best.
Collaboration is key to my work. Without a second set of eyes, I wouldn’t feel true to the essence of our desired outcome.
Once you’ve provided input, I go back and make revisions to ensure my work meets your expectations. This stage is where we achieve satisfaction — polishing the copy so the style, tone, and grammar are flawless.
Finalisation
After the project is edited and proofread, the client receives the finalised copy. We close the project by celebrating a clear, flexible, and transparent business relationship that has addressed all objectives.
Post-Project Assistance
My support doesn’t end there. As I mentioned earlier, I love what I do and am committed to fulfilling your vision. I pride myself on forming meaningful relationships with businesses and want you to succeed.
I offer implementation guidance, providing suggestions on how to use the content effectively. Your vision truly becomes mine.
Are you ready to ameliorate your business?
Let’s chat!
You know where to find me.